Every type of tourism destination faces its own challenges, from mature destinations to the MICE industry and beyond. To address this diversity, DEPLOYTOUR is implementing five use-case pilots across Europe, each tackling key challenges specific to their context. In this article, through the example of the Julian Alps Destination network, a region lying largely within Triglav National Park, one of the most important protected areas in the Alps, we dive into how a mountain destination is confronting overtourism and climate change.

For over a decade, one idea has been quietly reshaping the foundations of the global economy: data. When it comes to data and digitalisation, the Commission has a big role, it regulates the sector. The European Union has the power to make the laws that change how the digital economy works. But when it comes to tourism, it is more complicated because it can't be regulated, unlike data. That is why the European Union aims to create a single market for data, a data union, through initiatives like DEPLOYTOUR.