Every type of tourism destination faces its own challenges, from mature destinations to the MICE industry and beyond. To address this diversity, DEPLOYTOUR is implementing five use-case pilots across Europe, each tackling key challenges specific to their context. In this article, through the example of the Julian Alps Destination network, a region lying largely within Triglav National Park, one of the most important protected areas in the Alps, we dive into how a mountain destination is confronting overtourism and climate change.

Every type of tourism destination faces its own challenges, from mature destinations to the MICE industry and beyond. To address this diversity, DEPLOYTOUR is implementing five use-case pilots across Europe, each tackling key challenges specific to their context. In this article, through the example of the Julian Alps Destination network, a region lying largely within Triglav National Park, one of the most important protected areas in the Alps, we dive into how a mountain destination is confronting overtourism and climate change.