The European Commission has set a clear vision for the future: a Europe that is both green and digital. The Transition Pathway for Tourism outlines the roadmap to achieve this, identifying the digital transformation of the tourism ecosystem as a critical priority for competitiveness, sustainability and resilience by 2030.

Becoming a mature destination is a sign of tourism success. But it also brings new responsibilities. Once visitor numbers are no longer the main challenge, destinations must focus on managing tourism more intelligently. From anticipating visitor flows to supporting public services and protecting local communities, data and smart tourism solutions are helping destinations turn tourism success into sustainable growth.