With more tourism data available than ever, how can destinations make sense of it? In this episode, Federica Amati, Senior Advisor at the Data Appeal Company, discusses how combining data sources and human insight can help destinations better understand tourism, its quality and its impact. Alongside good practices and real-world examples, the conversation also explores how DEPLOYTOUR is addressing the challenges facing data-driven tourism.

In this seventh episode, Miguel Rosselló, General Manager of Tourism for the Government of the Balearic Islands, shares the government’s perspective on the challenges facing one of Europe’s leading tourism destinations. From moving beyond visitor numbers as a measure of success to using data, AI and collaboration to support better decisions, he gives us a glimpse into the future of tourism governance.