For over a decade, one idea has been quietly reshaping the foundations of the global economy: data. When it comes to data and digitalisation, the Commission has a big role, it regulates the sector. The European Union has the power to make the laws that change how the digital economy works. But when it comes to tourism, it is more complicated because it can't be regulated, unlike data. That is why the European Union aims to create a single market for data, a data union, through initiatives like DEPLOYTOUR.

Data sharing is undergoing a quiet revolution. For decades, organizations exchanged data through closed platforms and isolated silos: functional, but fundamentally limited. Data spaces represents the next step: open, interoperable ecosystems where data stays at its source, sovereignty is preserved, and collaboration scales beyond borders and sectors. For a growing industry as tourism, this shift opens new fields of possibilities