Data sharing is undergoing a quiet revolution. For decades, organizations exchanged data through closed platforms and isolated silos: functional, but fundamentally limited. Data spaces represents the next step: open, interoperable ecosystems where data stays at its source, sovereignty is preserved, and collaboration scales beyond borders and sectors. For a growing industry as tourism, this shift opens new fields of possibilities

Tourism is entering a new era shaped by data, sustainability, and smarter decision-making. In this first episode of the DeployTour podcast, Tourism Meets Data, Dolores Ordóñez, General Director of AnySolution and coordinator of DEPLOYTOUR, explains why data sharing, interoperability, and AI are becoming essential for the future of the tourism sector. This article highlights the main insights from the conversation and explores how the European Tourism Data Space can help destinations and tourism businesses become more resilient, competitive, and sustainable.