Measuring tourism's carbon footprint is essential for sustainable destination management. But for smaller destinations, the data needed to do so is difficult to access. This is not a technical problem; It is a structural one. The European Tourism Data Space, aiming at improving data access to tourism stakeholders could change that.

Every type of tourism destination faces its own challenges, from mature destinations to the MICE industry and beyond. To address this diversity, DEPLOYTOUR is implementing five use-case pilots across Europe, each tackling key challenges specific to their context. In this article, through the example of the Julian Alps Destination network, a region lying largely within Triglav National Park, one of the most important protected areas in the Alps, we dive into how a mountain destination is confronting overtourism and climate change.