Tourism meets data
Connecting data, people, and places for the future of European tourism.
Welcome to the DEPLOYTOUR podcast series, which explores how DEPLOYTOUR is building a trusted and secure European data space for tourism by turning complex data innovation into clear, human stories that address real industry challenges and give a voice to the people shaping the future of tourism in Europe.
Listen to our last episode
#4: Sustainable Tourism Management in Alpine Regions with Tanja Sodja, Digital Project Manager at Tourism Bohinj DMO
In tIn this fourth episode, we deep dive into one of DEPLOYTOUR’s five pilots to understand how data can help manage overtourism and climate change in mountain destinations.
#3: The European Commission’s vision on data for the tourism sector with Misa Labarile, Policy Officer (Tourism) at the EC and Dolores Ordoñez, Director of Anysolution and DEPLOYTOUR coordinator
In this third episode, we zoom out to the European level to understand why data has become a strategic priority for the European Union (EU), and what this means for tourism. From the European Data Strategy to the Common European Tourism Data Space, this episode explores how and why these initiatives come together to build a trusted, ethical, and collaborative data ecosystem in which everyone across Europe can share and benefit from data. How does the EU balance data sharing with privacy and sovereignty? How can better access to data help tourism? And why is Europe betting on Common European Data Spaces? Listen to this episode to get the full picture from the heart of European policy-making!
#2: What is a Data Space, and how does it support tourism?
With Jonathan Huffstutler, Marketing & Tourism Director at EONA-X 🌍
In this second episode, we explore the concept of data spaces through practical examples and clear explanations, going beyond the technical buzzword.
#1: Rethinking tourism through data with Dolores Ordoñez
Director of Anysolution and DEPLOYTOUR coordinator
Through this first episode, Dolores Ordoñez, coordinator of DEPLOYTOUR, introduces
this European project and explains how creating a trusted tourism data space can improve
collaboration, innovation, and decision-making across the tourism sector.
About DEPLOYTOUR podcast series
This podcast series promises to be a source of inspiration for both businesses and individuals. As “Tourism Meets Data” unfolds, you’ll hear firsthand stories from industry experts and local tourism stakeholders, revealing how data sharing is transforming the future of tourism.
Hosted by Josep Pons from Disset, each episode provides valuable insights and empowers you to harness the potential of the Common European Tourism Data Space through realworld use cases. After listening, you’ll find that complex topics like data sharing and data spaces become clear and accessible.
As tourism professionals, you’ll gain practical knowledge and examples you can apply directly to your own business.
Get ready to unlock new possibilities—after these episodes, you’ll see data in a whole new light!
Beyond explaining the project itself, the podcast will:
🌍
Address real challenges and issues faced by the tourism industry
From seasonality and data fragmentation to sustainability, overtourism, and digital transition.
💬
Give voice to stakeholders
(from policymakers to local entrepreneurs) so they can share their perspectives and identify the problems and the solutions proposed by
DEPLOYTOUR.
🤝
Build trust and engagement
By turning technical innovation into relatable stories about people, destinations, and data
collaboration.
In short: less jargon, more stories — to connect data innovation with the everyday realities of tourism in Europe.
Listen to the available episodes here
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