In the rapidly evolving landscape of global travel, data has become the most valuable currency. For years, the European tourism sector has grappled with a "data paradox": while an immense amount of information is generated daily—from flight bookings to social media check-ins—this data has remained siloed, fragmented, and often inaccessible to the actors who need it most.

On 18 November 2025, DEPLOYTOUR hosted its first High-Level Event at the European Committee of the Regions (CoR) in Brussels, under the title “Towards a European Data Space for Tourism: Governance, Interoperability and Institutional Cooperation”.