From tourism growth to governance: The Balearic Islands Government’s vision. With Miguel Rosselló
In this seventh episode, Miguel Rosselló, General Manager of Tourism for the Government of the Balearic Islands, shares the government’s perspective on the challenges facing one of Europe’s leading tourism destinations. From moving beyond visitor numbers as a measure of success to using data, AI and collaboration to support better decisions, he gives us a glimpse into the future of tourism governance.