The MICE sector (Meetings, Incentives, Conferences, and Exhibitions) is adapting post-Covid to prioritize sustainable travel and accommodate flexible, last-minute bookings, with many business travelers combining work with leisure. This use case aims to create a real-time data tool for MICE professionals, offering personalized, AI-driven insights on transportation, leisure, and cultural activities to meet diverse client needs.
The challenges addressed by this pilot include:
Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Health and Digital Executive Agency (HaDEA). Neither the European Union nor HaDEA can be held responsible for them.