Supporting the MICE Industry

The MICE sector (Meetings, Incentives, Conferences, and Exhibitions) is adapting post-Covid to prioritize sustainable travel and accommodate flexible, last-minute bookings, with many business travelers combining work with leisure. This use case aims to create a real-time data tool for MICE professionals, offering personalized, AI-driven insights on transportation, leisure, and cultural activities to meet diverse client needs.

Challenges

The challenges addressed by this pilot include:

    • The need to adapt the MICE sector to post-COVID market changes, emphasizing more sustainable travel practices and supporting the growing trend of mixing personal and business trips.

 

    • Managing last-minute decisions and ensuring flexibility, which requires access to real-time and high-quality data.

 

    • Providing MICE professionals with a broader and more relevant information base to meet the hyper-personalized demands of clients, blending business services with leisure or everyday activities.

 

  • Lack of awareness and information among tourists about sustainable practices exacerbates the strain on the environment, leading to behaviors that are harmful to the region’s resources.

Solutions

The partners