Resilience and Competitiveness in Mature Destinations

This collaborative use case spans across Canary Islands, Andalucia, and the Balearic Islands aims to form a sustainable tourism corridor using data from different sources to attract tourists and engage them in sustainable practices.

Challenges

  • The need to transform the tourism offerings in these mature destinations, making them more competitive, resilient, and sustainable across environmental, economic, and social dimensions.
  • Accessing and utilizing relevant data from Destination Management Organizations (DMOs) and tourism SMEs to improve decision-making and service offerings.
  • Developing tailored, data-driven solutions that empower tourism SMEs to adopt sustainable practices and deliver better visitor experiences.

Solutions

  • Establishing a unified tourism corridor connecting Andalusia, the Canary Islands, and the Balearic Islands through data-driven strategies.
  • Integrating diverse source of data from Property Management Systems (PMS), sustainability indicators from the Spanish Technical Support Instrument (TSI) project, and marketing analytics to provide actionable insights.
  • Supporting competitive and sustainable tourism solutions for interconnected destinations, ensuring economic and environmental balance.

Innovating to attain better resilience and competitiveness in mature destinations

  • Developing a dashboard for DMOs to monitor and drive sustainable tourism practices. DMOs will gain actionable insights to make informed decisions, balancing economic growth with sustainability.
  • Providing tailored tools and services for SMEs to improve their business strategies by leveraging processed data, align with sustainability goals and enhance their competitiveness.
  • Enabling tourism companies to act as both data providers and consumers, fostering active participation in the tourism data space.
Contributors:

Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Health and Digital Executive Agency (HaDEA). Neither the European Union nor HaDEA can be held responsible for them.

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