Coinciding with this milestone, the consortium also held its third Partners Meeting, a two-day working session that brought together all members to align technical developments, governance work, and outreach activities as the project moves from the initial planning phase to full implementation.
The High-Level Event is designed as the benchmark annual meeting for the European Tourism Data Space community, fostering direct dialogue between policymakers, technical experts, and tourism sector stakeholders who transform shared data into real value.
Led by the Italian Ministry of Tourism and supported by AnySolution—coordinator of DEPLOYTOUR—the event brought together around 100 participants—senior policymakers, digital innovation experts, tourism industry leaders, and regional representatives—to advance a shared vision for a reliable, interoperable, and scalable European Tourism Data Space.
Four focus areas shaping the European Tourism Data Space
The discussions and sessions were structured around four key themes that will continue to guide DEPLOYTOUR’s work in the coming months:
• Data interoperability to enable secure and standardized data exchange across borders and systems.
• Ethical and trustworthy use of data, based on transparency, accountability, and privacy by design.
• Adoption and implementation at the national level, translating the project’s results into policies and operational practices in Member States.
• Synergies with EU initiatives, strengthening alignment and avoiding fragmentation between programs and data space efforts.
The morning session concluded with a high-level forum with stakeholders such as the European Commission, the European Parliament, UN Tourism, the OECD, and participating tourism ministries, reinforcing the alliances needed to transform shared priorities into action.
Partners Meeting: turning strategy into coordinated delivery
Following the High-Level Event, the consortium’s third partner meeting brought together representatives from all teams for two days of intensive coordination and joint challenge resolution. Partners focused on ensuring that what is being built is usable, scalable, and aligned with real needs, especially those emerging from the pilot projects.
Key work streams included:
• Aligning technical developments with the specific requirements of the pilot projects.
• Testing governance models in real-world environments.
• Strengthening collaboration between working groups and pilot teams.
• Boosting communication, engagement, and training approaches.
• An interactive Q&A session with work package leaders to solidify next steps.
From kick-off to execution: DEPLOYTOUR’s shared journey
Since its launch in October 2024, DEPLOYTOUR has been working to deploy a reliable European Tourism Data Space (ETDS), with a broad coalition of partners across Europe. The Brussels meetings marked a clear turning point: political commitment and technical alignment are now progressing in parallel, and the consortium is accelerating progress toward governance, interoperability, and real-world deployment
