Resilience and Competitiveness in Mature Destinations

This collaborative use case spans across Canary Islands, Andalucia, and the Balearic Islands aims to form a sustainable tourism corridor using data from different sources to attract tourists and engage them in sustainable practices.

Challenges

  • The need to transform the tourism offerings in these mature destinations, making them more competitive, resilient, and sustainable across environmental, economic, and social dimensions.
  • Accessing and utilizing relevant data from Destination Management Organizations (DMOs) and tourism SMEs to improve decision-making and service offerings.
  • Developing tailored, data-driven solutions that empower tourism SMEs to adopt sustainable practices and deliver better visitor experiences.

Solutions

  • Establishing a unified tourism corridor connecting Andalusia, the Canary Islands, and the Balearic Islands through data-driven strategies.
  • Integrating diverse source of data from Property Management Systems (PMS), sustainability indicators from the Spanish Technical Support Instrument (TSI) project, and marketing analytics to provide actionable insights.
  • Supporting competitive and sustainable tourism solutions for interconnected destinations, ensuring economic and environmental balance.

Innovating to attain better resilience and competitiveness in mature destinations

  • Developing a dashboard for DMOs to monitor and drive sustainable tourism practices. DMOs will gain actionable insights to make informed decisions, balancing economic growth with sustainability.
  • Providing tailored tools and services for SMEs to improve their business strategies by leveraging processed data, align with sustainability goals and enhance their competitiveness.
  • Enabling tourism companies to act as both data providers and consumers, fostering active participation in the tourism data space.
Contributors: