DEPLOYTOUR presented at ENTER25

ENTER25 opened the debate on how technology can help improve the tourism industry, especially at a time like now,when AI is becoming mainstream and presents different challenges and opportunities. And when the tourism industry is under pressure to be moresocially, economically and environmentally sustainable. This year DEPLOYTOUR was presented by its coordinator Dolores Ordoñez from AnySolution in the session: “Sustainable and Smart Destinations” at ENTER25 Alongside top speakers: - Filippo Renga from Politecnico di Milano and DEPLOYTOUR partner - Dirk Schmücker from the Institute for Tourism Research in Northern Europe - Mirko Lalli from The Data Appeal Company and DEPLOYTOUR partner And moderated by Aurkene Alzua-Sorzabal from the University of Deusto and Ana Fernández Casado from SEGITTUR-Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnologías Turísticas